NEWS » Cost - The typical cost of a pocket fold

6 Reasons to Choose a Pocket Folder Customized Athletics Jersey , 4 Reasons to Select Another Format for Your Sales Literature Marketing Articles | December 14, 2008

Should you choose a pocket folder to present your sales pitch or look for another format? Sales Managers and Marketing Directors search for the answer that fits their style, product and budget. Here are the pros and cons of pocket folder selection.



6 Reasons to Choose a Pocket Folder?







Versatility - No other format is as versatile as the pocket folder. From its most simplistic single-pocket configuration to a 6-panel version with stapled-in pages and stair-stepped inserts, pocket folders allow the most options to add as much detail as needed.


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Changeability - If you have information that changes regularly, a pocket folder is very accommodating. You can insert different information each time it is delivered. A perfect example of differing information is when your organization has custom pricing for each prospective account. Consider creating matching template pages which are mostly blank Cheap Athletics Jersey , but have graphics that match the pocket folder. Then laser in your variable information and slip the pages into the pocket.






Other changeable information can include things like multiple product lines. Suppose you have 8 product lines, each with its own insertsbrochures. Some of your products are designed for all of your target audiences, some for 2 audiences, and some for 4 or? 5 audiences. It's easy to mix and match inserts that are specific to each audience.






First Impression Value - The oversized format and solid feeling can't be beat. When you receive a pocket folder, it just feels more important. Make sure you choose a good designer to enhance the value even further.






Convenience for the Recipient - The recipient has a handy place to hold all of your information Dennis Eckersley Athletics Jersey , including your business card. Everything can be kept neatly and securely.






Cost - Interestingly, the cost of a pocket folder can be both an advantage and a disadvantage. Compared to a simple trifold brochure, the cost is certainly higher, but the trifold can't deliver variable information efficiently. If you had to change information each time you made a presentation with a trifold, it would be an expensive and useless endeavor.?






Multiple Uses - Good looking pocket folders with generic graphics can fit multiple uses. Make sales presentations Dave Henderson Athletics Jersey , send proposals, deliver contracts, or fulfill literature requests - all with the same pocket folder.










4 Reasons NOT to Choose a Pocket Folder






Lack of Cohesiveness - Often the users of pocket folders slip into the mindset that "the more we give the prospect, the better chance we have to finalize a sale." They mistakenly add every piece of literature they have to the pocket folder, making the main message become softened andor confused. Prospects get overloaded and either pass over or ignore the primary message.






Cohesiveness can also be lost when well-meaning Terry Steinbach Athletics Jersey , but poorly trained employees, create pieces to insert into the folder that don't maintain a branded image.?






Cost - The typical cost of a pocket folder can range from $1 - $10 each. Weigh the cost of an average sale against the cost of the folder to determine if it's worth the expense. If you're selling in the business-to-business arena with an average sale over $500,