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Writing a great copy is a must for every business Nike Air Max 95 Scontate , and that also includes those in the telemarketing industry. It is a fact that there are a lot of companies looking to improve their chances of bagging that profitable business prospect. Sending a copy article to these prospects appears to be a good one. Still, there are problems involved in this. If you make a mistake, then you might end up spending for nothing. There are five common mistakes that first-time copywriters of telemarketing firms make.


Among these common mistakes are:


1. Customers care about the business 鈥?that is pretty much far from the truth. If anything, customers care more about what telemarketers can deliver. This is an important point to consider if you are going to advertise your company to them. Remember Nike Air Max 1 Scontate , you are asking them to spend in your contact center. You had better come up with a good idea that will convince these prospects to do so. If not, then you will not be able to get a return.


2. Using the same copy in all mediums 鈥?sadly, that is one mistake that people still make up to this day. Take note, each advertising medium requires a different sort of copy to make the point. By adjusting your copy articles to match each medium Nike Air Foamposite Scontate , you are maximizing the impact on your prospects that are reading, watching or listening to it.


3. Using the same copy on all prospects 鈥?this is another big no-no. Personalization is the name of the game now. If you send copy articles to prospects that looked more like a bunch of mass-produced works, then you can expect to have lower results in your investments. It will do you well to make each letter you send match the recipient.


4. Trying to sound smart in your copies 鈥?not necessarily. Depending on who your market is, you might have to adjust the tone Nike Air Force 1 Scontate , level of comprehension and technicality of your copy. For example, a copy article aimed at mobile phone engineers will certainly be different from what mobile phone buyers might read. Each demographic has a unique language that you must identify. Again, personalizing plays a big role here. You have to write an article that can convey the message correctly to your intended recipients.


5. Copy-writing is easy 鈥?this is an idea that should be eliminated in the minds of those doing this for the first time. There are some things that copy-writing does that may not sit well with regular writing. In this case, it pays to know more about the craft first Nike Air More Money Scontate , before you go ahead and start writing on your own. Master it first before writing anything.


But if you have problems about copy-writing on your own, then you can always hire the services of a good copy-writer. Still, it is good to remember that not all of them are the same. Experience makes all the difference, so to speak. Better hire one who has a lot of experience in this field.


Jayden Chu - About Author:
Jayden Chu helps companies in Malaysia and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue Nike Air More Uptempo Scontate , go to




The Power of "Thank You" Business Articles | August 16, 2004
... we loose site of the small things in life that are ... ... As a child growing up in America, most people are taught from a very young age to say "Thank You" in ... of


Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say "Thank You" in appreciation of a courtesy extended by someone.

Your parents Nike Air Pegasus Scontate , your teachers in school, your minister or teachers in church, your youth group leader and others all attempt to teach this civilized and courteous behavior from a very young age. Most children use "Thank You" without even thinking about it.

As adults, too many people forget this seemingly minor consideration when dealing in the business world. This lapse can have a very profound effect on the success of your business.

Even in the high-speed world of today Nike Air Presto Scontate , polite and courteous people stand out from the crowd. In the rush to complete your work, it's all too easy to forget to use "Thank You" with your customers, employees, vendors and others that you come in contact with on a daily basis.

People like to be appreciated. By using the simply courtesy of "Thank You" with your customers Nike Air VaporMax Scontate , you send the message that they want to hear - their business is important and appreciated by you.

Sincerity is a key ingredient when using "Thank You". Don't verbalize "Thank You" as a hollow statement or mechanized response. If your customer is standing in front of you, look them in the eyes and sincerely thank them for their business.

A written "Thank You" note is an extremely powerful tool. Your ability to up sell additional services or products and gather referrals is enhanced with a personally signed "Thank You" note. People are much more willing to refer others to you when the pleasant memory of their transaction with you is remembered in a warm note.

The cost to your business to use this powerful tool is almost nil - verbally it's free and a "Thank You" note plus stamp is less than 50 cents. Incorporate "Thank You" notes as a systemic function in your normal business practices and this small courtesy will pay large dividends.

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